How to Fire Bad Customers: A Simple Framework for Small Business Owners

Dan Schawbel

Dan Schawbel is the leading personal branding expert for immature professionals. Read full contour

People you know or have never met even so are googl'ing you. Permit's face up it, you lot're even google'ing yourself! At the end of 2007, the Pew Internet Research Team establish that 47% of people search for data about themselves online (Self-Googling), which was more than double 5 years ago. It's a pretty safe bet that percentage has climbed to over 50 or sixty% past this yr.

Some people might can it ego-surfing, but information technology'due south actually a good practice to meet what results come upwardly for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you lot either for fun or because they want to learn more than nigh you. Hiring managers want to see if you take a clean record in Google, which is your permanent tape because every move you brand (yep even a blog comment) is stored in that location forever. Before I went on a second date once, the daughter Google'ed me. If she hadn't liked what she saw, the 2d date wouldn't have happened. Try doing it right now and see what you get.

There is no hiding from Google!

Google keeps rails of just about everything you practise on the cyberspace. It patrols and captures your online behavior, such as when yous post on your web log, tweet using Twitter, bring together social networks, comment on other blogs, write articles for online news sources and more. Aside from the content yous create and distribute over the internet, other people are talking well-nigh y'all, which ways that Google has a consummate picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children'south children will exist able to find out everything near you when they grow older. "Mom, look what I only found out virtually Dad in Google." Your personal brand tin can't hide from Google. There is one major exception to this though.

Common names

If your proper name is common, such as Mike Smith, then it will be very hard to own your Google results. In that location are over 54 million results for "Mike Smith" in Google. Y'all won't exist able to compete with the athletes and musicians on the start few pages. If your life goal is to rank in the top x results, that may be achievable, if you either become very famous or piece of work extremely hard at edifice content each and every twenty-four hours for your entire life. At the age of threescore you might observe out that Google changed their algorithm and you'll lose all that hard work. The indicate being is that you lot'll have to differentiate your name in order to rank high. I typically recommend you utilize your middle proper noun or a nickname in this case. The worst case scenario is that you change your name completely ;).

Celebrity names

Celebrities are very fortunate because they become mass media attention, which ways traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your blog posts about these celebrities will never terminate up on the tiptop twenty results for their proper name unless you lot are Perez Hilton. If your name is the same as a celebrities, y'all are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 one thousand thousand) and other major celebrities. Personally, I don't have whatever friends with these names, but even with C-level celebrities, you don't stand a chance. If you are stuck with a celebrity name, I propose that you build your brand around an surface area of your expertise or involvement and connect information technology to your brand name.

Unique names

While growing up, you might have been made fun of people of your unique proper noun because information technology was "different." Although you were ostracized and made fun of, correct now you get to laugh at everyone else! With a distinct name, y'all are able to easily dispense the results for your name on search engines. When you go to your high school reunion and meet your friends, you'll go the last laugh considering you can exist visible and control perceptions, while they simply cannot. When y'all Google your name, whether you accept results that reverberate your brand, you'll see how hard it will be to rank high for information technology or not. Depending on the competition, information technology may take you a few days or a few months. Over time, if you work very difficult, you'll own the tiptop x results for your proper name.

In my next post, I'll talk most what you tin do to gain command over your Google results and permit your personal brand shine through.

Featured photo credit: Adam Winger via unsplash.com

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Source: https://www.lifehack.org/409074/how-to-fire-bad-customers-a-simple-framework-for-small-business-owners

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